The game's Steam page explains that it "has been in Early Access for years now, albeit hidden from the store and relying on word of mouth to build a small but motivated community of fans around the world." This method of release was referred to in 2017 as "earliest access" by some of that 'word of mouth', aka a marketing tweet by its publisher Devolver.
Sub Rosa has been available to buy elsewhere for a long time, and SteamDB suggests it has been available on Steam since 2014. Publisher Devolver Digital marked the occasion with a new cinematic trailer that introduces the multiplayer first-person shooter's slapstick deals and double-crosses. I first played Sub Rosa around nine years ago, but it's only today reached Steam Early Access.
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